Description
Who it’s for: Anyone in a store or a retail head office who has to answer one question: How many of your shoppers does a product reach?
What happens in it: Watch the idea unfold: a modest seller, the baskets it turns up in, and why counting cans would tell the wrong story. In Your call you make the decisions in a real case: I want to know how well our new loyalty card promotion is reaching shoppers at the till. Last month, sign-up forms went into 2,100 of our 14,000 transactions. Then, in the boardroom, you make the case to Myles, the commercial director, in three questions.
How it works: five scenes in about 30 minutes: the data film, the lesson, Your call, practice with fresh numbers that mark themselves, and the boardroom. Finish all five for your certificate. It is course 2 of 6 in the Store sales and shoppers season of the Retail series.
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