Praxis Learn^™by Praxis Learning Solutions

Conversion uplift

Name: Conversion uplift
SKU: PL-MCB-AIB-41
Price: 295 ZAR
Availability: InStock

R295

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In 35 minutes you will work out conversion uplift from the conversion rates with and without AI. You will also report the uplift beside the change in percentage points. And you will tell a before-and-after comparison from an A/B test that shows cause.

SKU: PL-MCB-AIB-41

Category: Micro courses

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Description

Who it’s for: Managers, owners and teams who use AI, or are deciding whether to, and need to judge it in numbers rather than impressions.

What happens in it: a short film shows two conversion rates, two different headlines, and the one uplift that settles it. In Your call you make the decisions in a real case: an AI search assistant, a June that always sells, and an owner who wants to tell the bank 30%. Then, in the boardroom, you make the case to Anselm, the owner, in three questions.

How it works: five scenes in about 35 minutes: the data film, the lesson, Your call, practice with fresh numbers that mark themselves, and the boardroom. Finish all five for your certificate. It is course 1 of 5 in the Business impact season of the AI for Business series.