Description
Who it’s for: Anyone who can already follow the method and wants the practice: can you work out what you pay for a customer and what you get back?
What is in it: the practice tool from each of the five micro courses in the Customer unit economics season.
- Customer acquisition cost
- Marketing % of CAC
- Customer lifetime value
- Customer payback period
- LTV to CAC ratio
How it works: every drill generates its own numbers and marks itself, so you can work through it as often as you like. No lessons, no films – the practice only. The full season, with the films, the decisions and the certificate, is the Customer unit economics season.
