Description
Who it’s for: Anyone who has to answer for a marketing number and wants to answer one question properly: What does it really cost to win one new customer?
What happens in it: Watch the idea unfold: the spend, the new customers, the real cost of each one, and the twist. In Your call you make the decisions in a real case: Rachel is reviewing the results of a recent digital campaign. Total marketing and promotion spend was R600,000, acquiring 3,000 new customers. Then, in the boardroom, you make the case to Daniel, the cFO, in three questions.
How it works: five scenes in about 35 minutes: the data film, the lesson, Your call, practice with fresh numbers that mark themselves, and the boardroom. Finish all five for your certificate. It is course 1 of 5 in the Customer unit economics season of the Marketing series.
