Description
Who it’s for: Anyone who wants the whole story rather than one metric: what does a customer cost you, and what is one worth?
What is in it: five micro courses, in order.
- Customer acquisition cost
- Marketing % of CAC
- Customer lifetime value
- Customer payback period
- LTV to CAC ratio
How it works: each micro course is five scenes – the data film, the lesson, Your call, practice that marks itself, and the boardroom – and about 3 hours covers the season. Finish every one and the season certificate is gold. Season 1 of 10 in the Marketing series.
