Praxis Learn™
E-commerce
Traffic, conversion, refunds and delivery cost for an online shop. Practice packs are ready now; seasons come soon.
Seasons
Seasons: coming soon
E-commerce seasons are on their way
A season is five episodes on metrics that belong together, with its practice pack and one certificate, at R695 · US$49. Until then, the 6 practice packs below are ready to practice with.
See the practice packs ↓Practice packs
Just practice
A practice pack is the self-marking practice tools of one topic: new numbers every attempt, marked as you type, with the working when you want it. No course and no certificate.
Practice pack
Traffic and devices
Where visitors come from, what device they use and whether they stay.
- Organic traffic share
- Mobile traffic share
- Bounce rate
- Mobile conversion rate gap
Practice pack
Product page to checkout
Follow shoppers from the product page to a paid order.
- On-site search usage rate
- Search null result rate
- Cart-to-detail rate
- Buy-to-detail rate
- Shopping cart abandonment rate
- Conversion rate
Practice pack
Marketing return
What your marketing spend brings back in online sales.
- Customer acquisition cost (CAC)
- Return on ad spend (ROAS)
- Email revenue contribution
- Affiliate commission ratio
- Marketing efficiency ratio (MER)
Practice pack
Sales and customers
What each sale is worth, how much of it you keep and which customers have gone quiet.
- Gross merchandise value (GMV)
- Net revenue per visitor (RPV)
- Product margin contribution rate
- Dormant customer rate
Practice pack
Delivery and returns
The cost of getting orders to the door and dealing with what comes back.
- Last-mile shipping cost per order
- Packaging waste per order
- Refund rate
- Customer lifetime value to refund ratio
- Circular returns refurbishment rate
Practice pack
Checkout, payments and platform
Failed payments, disputed charges and what it costs to keep the shop online.
- Server uptime rate
- Payment gateway failure rate
- Chargeback rate
- E-commerce platform cost ratio
10 E-commerce micro courses
Every metric is also a micro course on its own: five scenes, a practice tool and a certificate, R295 · US$19, lifetime access.
How a season works
Learn it, practice it, prove it
- 01
Learn each metric
Five episodes, one metric each: what it measures, how to work it out and how to read the result.
- 02
Practice until it clicks
Cases from different businesses, with new numbers every time. Your answer is marked as you type.
- 03
Get help when stuck
Hints point to the step that went wrong, never just the answer. Want a person to talk it through? Book a tutor session as an optional add-on.
- 04
Earn the certificate
Finish every episode and the practice pack in the season and you get one certificate for the lot.
Just one metric
Only need one metric?
Every micro course is also available on its own, with its certificate, at a launch-offer price of R295 or US$19.
One whole series
Want more than one season?
Full series access gives you every season and micro course in one series of your choice for 12 months, with the practice tools built into every season. Tutoring is an optional add-on.